📌 Industry: eCommerce – Eliot Martin ties

📌 Objective: Drive online purchases and maximize ROAS through Google Ads

My client had never used Google Ads before. I built and executed a highly profitable strategy from scratch, leveraging Performance Max, Shopping, and Search campaigns to drive consistent sales growth.

Strategy & Execution:

✅ Multi-Campaign Structure

✅ Launched PMax, Shopping, and Search campaigns to capture high-intent buyers.

✅ Smart Budget Allocation: Managed an AED 130-150 daily budget, distributing spend strategically across top-performing campaigns.

✅ Data-Driven Targeting & Optimization: Applied negative keywords to eliminate irrelevant traffic and Adjusted bids dynamically based on peak hours, high-performing locations, and audience segments.

✅Conducted extensive keyword and audience research to target ready-to-buy users.

✅ Ad Creatives & Copywriting: Designed compelling Shopping ads with high-quality product images and engaging headlines.

✅ Set up conversion tracking with GTM & GA4 for accurate sales attribution.

Results (15 Feb – 15 March 2025 ):

📈 Clicks: 3.93K | Impression Share: 32.84%

💰 Avg CPC: AED 0.94 | Total Purchases: 207

🚀 ROAS: 1910.15% (Every AED 1 spent generated AED 19.10)

💳 Total Ad Spend: AED 3.71K

Ready to Scale Your eCommerce Sales?

Let’s build a profitable Google Ads strategy for your business! 🚀 Contact me today!